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The role of digital information sources in the travel planning process

2021

World Economic Forum’s Digital Transformation Initiative emphasizes that digitalisation in tourism is transforming the industry at an exponential rate across the globe. Current tourist behaviour patterns are changing not so much in travel habits as in the ways of finding and using travel information. These digitalisation changes are evident at all travel stages starting from dreaming about the future trip, planning and booking necessary tourism services, as well as sharing information and evaluating experiences. Tourist destination organisations and companies need to make strategic decisions, when sharing information, to reach the target audience in a smart and efficient way. The purpose of…